Privacy Policy for TheWilcoBook.com
1. Introduction
At The Wilco Book (“we,” “our,” “us”), accessible at thewilcobook.com, we are firmly committed to safeguarding the privacy and protection of the personal data of our users, visitors, and customers. We understand the importance of your personal information and are dedicated to handling it responsibly, transparently, and in compliance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
2. Scope of Policy and Role of the Data Controller
This Privacy Policy applies to all personal data collected through thewilcobook.com and any related services, features, or communications. For the purposes of data protection laws, The Wilco Book is the data controller responsible for the processing of your personal data.
This Policy governs how we collect, use, store, share, and protect personal data gathered through the website. By using our website or communicating with us through it, you agree to the terms outlined in this Privacy Policy.
3. Categories of Data We Process
We may process the following categories of personal data:
a. Usage Data:
Information collected automatically such as IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, date and time stamps, and other technical identifiers gathered through cookies, analytics, and server logs.
b. Account Data:
Personal data you voluntarily provide when registering, purchasing, or subscribing to our services, including your name, email address, phone number, billing/shipping address, and login credentials.
c. Profile Data:
Data associated with your preferences, purchase history, activities on the website, and other behavioral patterns that may help us tailor the user experience.
d. Communication Data:
Records of your interactions with us including support requests, emails, feedback, dispute correspondence, and other contact history.
e. Technical Data:
Details of your device(s) such as device model, hardware specifications, operating system version, unique device identifiers, and browser settings.
f. Transaction Data:
Data collected when you make purchases, such as order history, payment method, payment confirmation, delivery details, and invoices.
g. Preference Data:
Information regarding communications preferences, opt-in/opt-out status for marketing messages, and indicated interests in content or products.
4. Legal Bases for Processing
We process your personal data in accordance with lawful bases recognized under GDPR and CCPA, including:
– Consent: Where you have provided clear, informed, and freely given consent for specific processing.
– Contractual Necessity: Where processing is necessary to deliver a product or service that you have requested or purchased.
– Legitimate Interests: Where processing is essential for the function of our business operations, balanced against your fundamental rights and freedoms.
– Legal Obligation: Where processing is required to comply with applicable legal and regulatory requirements.
5. Your Rights
Subject to applicable law, you have the following rights regarding your personal data:
– Right of Access: Obtain a copy of your personal data that we process.
– Right to Rectification: Request correction of inaccurate or incomplete personal information.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your data, subject to retention obligations.
– Right to Restrict Processing: Limit how we process your data in certain circumstances.
– Right to Data Portability: Obtain your personal data in a structured, machine-readable format and transmit it to another controller.
– Right to Object: Object to data processing based on legitimate interest or direct marketing.
– Right Not to Be Subject to Automated Decision-Making: We do not engage in automated decision-making or profiling that has legal or significant effects on users.
California residents may also exercise additional rights under the CCPA, including:
– The right to know what personal data we have collected, used, disclosed, or sold.
– The right to request the deletion of personal information held by us.
– The right to opt-out of the sale of personal information. Note: TheWilcoBook.com does not sell personal information.
To exercise any of your rights, please contact us at [email protected].
6. Security Measures
We implement comprehensive security procedures to protect your data, including:
– Secure data encryption during transmission (SSL/TLS).
– Multi-tiered access controls to limit internal access to personal data.
– Regular data backups and security audits.
– Secure payment processing protocols in partnership with PCI-DSS compliant vendors.
– Staff training and awareness programs on data privacy and protection.
While we take reasonable precautions to protect personal data, no method of transmission over the Internet or electronic storage is completely secure, and absolute security cannot be guaranteed.
7. International Data Transfers
Your personal data may be transferred to and maintained on servers located outside your jurisdiction, including countries that may not offer the same level of protection. Where such transfers occur, we use approved mechanisms, including Standard Contractual Clauses adopted by the European Commission and additional security measures as necessary, to ensure appropriate safeguards are in place.
Residents of the European Economic Area (EEA) and United Kingdom will have their data protected in accordance with applicable regional requirements.
8. Data Retention
We retain personal data for no longer than necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. The specific retention periods include:
– Usage Data: Retained for up to 12 months for analytics and debugging purposes.
– Account and Profile Data: Retained for the duration of the user relationship and up to 6 years following account closure.
– Transaction and Communication Data: Retained for up to 7 years for legal, financial, and dispute resolution obligations.
– Preference Data: Retained until you change or revoke consent.
Upon expiration of the applicable retention period, data is securely deleted or anonymized.
9. Cookie Policy
TheWilcoBook.com uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files placed on your device, categorized as:
– Essential Cookies: Required for core functionalities such as secure login and shopping cart features.
– Functional Cookies: Enable personalization, such as language and region choice.
– Analytics Cookies: Help analyze user behavior through tools like Google Analytics to improve content and navigation.
– Performance Cookies: Measure and improve site responsiveness, speed, and error handling.
We do not use cookies to collect sensitive personal data or for profiling purposes outside the scope of legitimate interests or your express consent.
10. Cookie Management and Compliance
Upon visiting thewilcobook.com, you will be presented with a cookie consent banner in compliance with GDPR and CCPA. You may:
– Accept all cookies
– Customize your preferences
– Reject non-essential cookies
You may also manage or revoke your cookie preferences at any time by accessing your browser settings or through our Cookie Settings interface available on the website.
11. Children’s Privacy
TheWilcoBook.com does not knowingly collect or solicit personal data from children under the age of 13. If you are under 13, please do not use or provide personal data to the website. If we learn that we have collected personal data from a child under 13 without verified parental consent, we will promptly delete it. Parents or guardians who believe their child has provided personal data without consent should contact us at [email protected].
12. Updates to This Policy
We reserve the right to amend this Privacy Policy from time to time to reflect legal, technical, or operational changes. If changes materially affect your rights or the way we process your data, we will notify you through appropriate channels, including posting the updated policy on the website.
Continued use of thewilcobook.com after such updates constitutes acknowledgment and acceptance of the revised terms.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, your data privacy rights, or the processing of your personal information, please contact us at:
We are committed to safeguarding your privacy and ensuring compliance with GDPR, CCPA, and other applicable data protection frameworks. Please feel free to reach out if you need clarification or assistance regarding your personal data.